hi all sorry about the late notice about the meeting place for today 08/10/09 if we all meet on floor 5 of the Mathew building where the seating pits and vending machines are at 12 then we can use one of the seminar rooms hopefully this suits everyone
Apologies for being absent from the meeting today.
ReplyDeleteThere is various research that supports our question of "Is it green?" to a more appreciable objective: "How green is it?" This will be answered by our proposed business idea allowing consumers to make informed, environmentally aware decisions about the products they buy.
A recent Carbon Trust survey reveals shoppers believe the high street fails to provide enough environmental information. Businesses Should Seize Opportunity to Demonstrate Green Credentials.
New research from the Carbon Trust Standard shows that consumers still want to buy green despite the current economic climate, with 62% of consumers saying environmental concerns influence their purchasing decisions ‘the same as a year ago’ and just over a quarter saying they influence them ‘even more’ than in 2008.
The research shows that a business’s green credentials have a significant impact on consumer buying choices. Two thirds (66%) of consumers say it’s important to buy from environmentally responsible companies, with one in seven (14%) saying they have voted with their feet by deciding not to buy from a company based on their environmental reputation and almost a quarter based on a company’s ethical reputation.
YouGov surveyed nearly 2,000 UK adults in late February 2009 on behalf of the Carbon Trust Standard, the world’s first carbon award that requires an organization to measure, manage and reduce its carbon footprint and actually make real reductions year-on-year.
As consumers increasingly scrutinize business actions on climate change, they want to see clearer, more credible information on what companies are doing to reduce their environmental impact. The research shows that 70% of consumers do not feel confident that they can clearly identify which companies are environmentally responsible. Six in ten consumers (59%) are skeptical about the environmental claims companies make, and 44% of consumers would like more information on what companies are actually doing to be environmentally responsible.